NUKA FIESTA
Nuka Fiesta set out to create a soda brand that feels loud, playful, and impossible to ignore at first glance. They wanted something that blended the spirit of Day of the Dead with a bold, neon-soaked look that could live way beyond the holiday and feel right at home year-round.
Year
08.25
Scope
Visual Identity, Product Packaging
Timeline
2 weeks
Fiesta Flavor, Turned Electric
We partnered with Nuka Fiesta to design a soda brand that stands out with personality and punch. Inspired by Day of the Dead visuals, the identity features a skull in a sombrero paired with vibrant, radiation-inspired neon colors that bring a fresh twist to tradition. The result is a fun, high-energy brand that feels both culturally rooted and built to compete with standout soda names like Jarritos.
